Our Brand Book

Deathline is not your everyday design studio. We offer product branding and design, and we're pretty good at it. But it does not stop there. We have a team of hot-blooded creators that you will love to work with, we bet the projects get delivered in shorter times than market standards.

This is our brand book's first iteration.

Jungian archetypes mix

Atributes

Each one has 6 attributes, their distribution was taken based on the previous percentages, 44% at 3 points, 33% at 2 points and 22% at 1 point of the table respectively; however, the rest are taken into account as a discursive complement.

Brand voice

The brand communicates with raw honesty and without shame to shout out its convictions, it can even be vulgar in the way it expresses its opinion. Behind this provocation, in form, there is a quest to bring about change and improve the world by having tough conversations.

Challenges are your motivational axis, seeking great challenges and journeys, the bigger the better to achieve change, leave a legacy and materialize ideas or dreams. To achieve this, doubts and perfectionism must be abandoned. Courage and discipline become important values to go through uncertainty or complicated periods.

There is a component of magical realism in the brand, a bit of naïve idealism and desire to do good help to avoid falling into pedantry or conflict, the brand seeks to heal and improve people's lives.

The brand does not attack people, nor is it aggressive with its customers, users or collaborators. But it is fierce against the injustices or problems they suffer.

Although it does not say it openly, the brand believes in magic, in miracles and has hope for the future, there is no cynicism in communications or brand actions. There are no religious components in the brand's spirituality, but there are rituals and/or group charms to motivate physical and mental health. In addition, believing that everything will work out helps reduce doubt and uncertainty. For example, instead of cups labeled with the logo, employees would have a bracelet or magic amulet to give them good vibes, encouragement, courage or whatever is sought with the brand action, even if it is not disclosed. Similarly, the application of rituals, which can range from simple daily scrum meetings upwards, serve as internal brand cohesion.

Customers interacting with the brand feel inspired to take the leap, to be bigger and stronger, to seek to leave a legacy and significant changes. Therefore, those who are focused on idealistic goals and are willing to take risks or look for different ways of doing things will identify with the brand. On the contrary, customers who seek continuity and security will not connect so easily with the brand values, for this type of customers it is necessary to have a different communication strategy, perhaps creating a satellite brand or with intermediary allies, as long as the core of the brand does not have to be changed to pursue a prospect.

Deathline, was founded in the september 2022 waning moon at Caracas, and is San Beníto protected.
Limited liability company (LLC) as business structure in the U.S. under registration process.
This brand and all their assets are blockchain protected at Lefterian.comRegistered fingerprint (MD5) 8629c9bd7d6001649141b003b80d97cd8629c9bd7d6001649141b003b80d97cd
This brand book is under Creative Commoms License type Attribution-NonCommercial-NoDerivatives 4.0 International. https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode